Browser features

Official ad for Internet Explorer 9 :

One thing I noticed while watching ads for browsers was the effects. Video adverts for browsers (and software in general) are full of special effects. They are more visual rather than telling a story. Videos have a visual impact and leave the viewers impressed. Also, the ads always show footage of the browser being used.

I particularly liked the ad for Internet Explorer 9. IT has a lot of graphic effects and it shows the most important features of the browser. If I was to make a new browser – it will compete with the existing ones: IE, Chrome, Mozilla, etc. Therefore it needs to stand up from the crowd. The browser will stand up if it has useful features, like it is reliable and it has a great speed.  But the first thing for me to do is to choose a name that help the browser stand up. So far I came up with these ideas for the name :

-Penguin Navigator

-Cheetah Internet Explorer



Idea chosen!!

I decided to make an ad for a web browser. This would be an interesting challenge for me. I took a look on Youtube at ads for internet browsers.

Ad for Mozilla Firefox:

Official ad for Google Chrome:

Another ad for Chrome:

This ad I found on Youtube is not typical for a browser ad, as it involves people, it doesn’t show the browser being used at it’s not very clear for the average person what the ad is promoting. Anyway, I thought it was interesting.

P5 Glove idea is abandoned

The idea to make an advert for the P5 glove is abandoned. The main reasons are:

– the P5 is already a product. I don’t create anything new by using it.

– The idea is not very exciting.

– Camera equipment, filming locations and weather would be a constraint.

At this point I have 3 ideas and deciding on which one to choose:

-an ad for Windows 9  (Windows 8 is the latest Windows available so I am thinking to make a concept for how Windows 9 will look like)

-an ad for a browser (a better alternative to Chrome, Firefox, Internet Explorer, Opera or Safari)

-an ad for a software (either a video editing software or an image editing software)

Video Ad ideas

The P5 Glove idea

The P5 glove is a Virtual Reality glove, based on sensors, and it’s used to interact with computers and virtual environments. The glove is mostly used in gaming and it looks very futuristic when somebody attaches it to his hand.

I have used the glove to play games and i also used it for my final year project. My idea would be to use the glove as the product and design a SF ad for it. The ad would be surreal and with a lot of effects. At this point i have 1 idea:

A random person walking on the street finds the glove on the sidewalk. He looks at it, then looks around to see if anybody has lost it. He then picks up the glove and puts it onto his hand. Then, all of a sudden he realizes the glove gave him super powers. He can stop time, make the the world go faster or slower.. etc. I would present this with a scene where the actor presses a button on the glove and traffic in front of him starts moving faster.


This is an instructional video i found on Youtube: